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“Getting sucked into this made me feel really stupid,” Aileen said.

“My daughters said online dating wasn’t good for me anymore, so I started looking for alternatives.” Aileen then came across Searchmate, a bespoke dating service which featured on the first series of Channel 4's The Undateables.

Even if you're over 50, dating can still be easy - there are plenty of over 40 dating sites (like this one) that exclusively target mature dating for adults.

Older dating doesn't have to be a chore, and by signing up with us, it never will be.

Community Q&A In 2011, dating created nearly 1 billion U. The field has become crowded with gimmicks, most of which do not succeed.

One-third of all couples met through online dating, and 1 in 5 people found love using the Internet.

Singles In their 40s, 50s, 60s are looking for their special someone.

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One woman who is no stranger to the various pitfalls of dating services is Aileen Edwards, a 61-year-old health worker who cares for dementia sufferers. In her spare time she enjoys theatre, swimming and the great outdoors.

You may elect to help recent college graduates find dates with other recent graduates, your business could help women over 50 find dates or you may set up a dating service that targets professional men who own their own businesses.

By selecting a niche, or clearly identifying your market, you’ll be able to better target your advertising efforts to recruit clients. Research your local market to see if there are other dating services that target a similar market.

It claims to offer a “safer and more credible alternative” to dating websites.

So in May last year Aileen stumped up £1,295 for membership.